Grow your farm's reach.
Keep it local.
Choose the plan that fits your operation. Cancel or change anytime.
Basic Seller
Everything you need to start selling locally and build a loyal customer base.
Billed as $83.99/yr
What's included
- Unlimited Product Listings
- Update or adjust inventory levels live
- Upload photos and descriptions of products
- AI-powered product descriptions
- Custom sales quantities and sizes
- Seasonal product tags
- In Season, Limited, Last Harvest
- Secure Online Payments
- Order Management Dashboard
- Print today's orders
- Printable product labels
- Pickup time scheduling and management
- Multi-pickup locations
- Vacation mode — pause your store anytime
- Public Storefront
- Local Map Pin
- Direct customer messaging
- Basic sales reporting
- Gain followers to your store
- Post Recipes, Updates and information
- Respond to customer reviews
- Issue refunds to buyers
- Order dispute resolution
- Waitlist / back-in-stock alerts
Verified Seller
For serious sellers who want maximum trust, visibility, and advanced tools.
Billed as $209.99/yr
What's included
- Everything in Basic, plus:
- "Verified Seller" trust badge
- Gold map pin — stand out on the map
- Priority search ranking
- Apply for Meat product sales verification
- Apply for Dairy product sales verification
- Create and sell ticketed events
- Batch quick-add with AI
- Upload 10 photos, AI generates listings
- Production planner — demand forecasting
- Advanced sales Analytics
- Items that sell the most
- Items that sell the fastest
- Items with the highest profit margin
All plans include a 14-day free trial. No credit card required to start.
Why sell on Rootly?
Built specifically for local food producers — not a generic e-commerce platform.
Local Map Discovery
Your farm gets a pin on the Rootly map, making it effortless for nearby buyers to find you by browsing their neighborhood.
Secure Payments
Every transaction is processed through Stripe. Funds land in your account automatically — no invoicing, no chasing.
Simple Dashboard
See today's orders at a glance, print a pick-list, manage inventory, and message customers — all from one clean screen.
What You Actually Keep Per Sale
Your customers pay a small service fee at checkout. Here's what a sale looks like for you.
$50 Sale
$15 Sale
Credit card processing (2.9% + $0.30) is handled by Stripe — the same rate you'd pay using Square, Venmo, or any other payment processor. This isn't a Rootly fee — it's the standard cost of accepting card payments anywhere. A small service fee is added at checkout for your customers and never comes out of your sales.
Ready to start selling?
Join hundreds of local farmers and makers already building their business on Rootly.