Stop chasing customers.
Let them find you.
List your products, set your prices, and let nearby buyers order for pickup. You focus on growing — Rootly handles the storefront.
Plans from $7/mo billed annually. Start with 1 month free — card required, cancel anytime.
Your first month is free. After that, your subscription automatically renews at the selected plan price. Cancel anytime from your account settings.
Sound familiar?
You spend Saturday at the market and sell half your stock
Customers DM you on Facebook and forget to pick up
You’ve thought about a website but who has the time
You’re great at growing food — marketing it is another story
Rootly fixes all of that. List products in minutes. Buyers find you on the map. Orders come with payment attached.
See it in action
From first listing to first payout — watch how selling on Rootly works.
Demo video coming soon
Basic Seller
Everything you need to start selling locally and build a loyal customer base.
Billed as $83.99/yr
What's included
- Unlimited Product Listings
- Update or adjust inventory levels live
- Upload photos and manual product descriptions
- Custom sales quantities and sizes
- Seasonal product tags
- In Season, Limited, Last Harvest
- Secure Online Payments
- Order Management Dashboard
- Print today's orders
- Printable product labels
- Pickup time scheduling and management
- Multi-pickup locations
- Vacation mode — pause your store anytime
- Public Storefront
- Local Map Pin
- Direct customer messaging
- Basic sales reporting
- Gain followers to your store
- Post Recipes, Updates and information
- Respond to customer reviews
- Issue refunds to buyers
- Order dispute resolution
- Waitlist / back-in-stock alerts
Verified Seller
For serious sellers who want maximum trust, visibility, and advanced tools.
Billed as $209.99/yr
What's included
- Everything in Basic, plus:
- Create & sell ticketed events
- Multiple price tiers, QR check-in, attendee lists
- Sell Meat products (with verification)
- Sell Dairy products (with verification)
- AI listing creation — snap a photo, get a full listing
- AI fills in the name, category, price, and description from one photo
- AI bulk import — add your whole catalog at once
- Paste your existing listings or add photos; AI drafts up to 25 ready-to-edit
- "Verified Seller" trust badge
- Gold map pin — stand out on the map
- Priority search ranking
- Production planner — demand forecasting
- Advanced sales Analytics
- Items that sell the most
- Items that sell the fastest
- Items with the highest profit margin
- Email blasts to your followers
- Seller referral program — earn commission
Start with 1 month free. Card required — cancel anytime before your trial ends. After your free month, your subscription automatically renews at the selected plan price.
What does selling locally actually cost?
Farmers market booth
$25–75/day + your time + weather risk
Your own website
$30–100/month + payment setup + maintenance
Facebook / Instagram
Free but no payments, no scheduling, lots of no-shows
Rootly
$7/month + buyers pay the service fee + you keep your prices
Why sell on Rootly?
Built specifically for local food producers — not a generic e-commerce platform.
Local Map Discovery
Your farm gets a pin on the Rootly map, making it effortless for nearby buyers to find you by browsing their neighborhood.
Secure Payments
Every transaction is processed through Stripe. Funds land in your account automatically — no invoicing, no chasing.
Simple Dashboard
See today's orders at a glance, print a pick-list, manage inventory, and message customers — all from one clean screen.
What You Actually Keep Per Sale
Your customers pay a small service fee at checkout. Here's what a sale looks like for you.
$50 Sale
$15 Sale
Credit card processing (2.9% + $0.30) is handled by Stripe — the same rate you'd pay using Square, Venmo, or any other payment processor. This isn't a Rootly fee — it's the standard cost of accepting card payments anywhere. A small service fee is added at checkout for your customers and never comes out of your sales.
Try it with your own price
$25.00Buyer pays
$27.18
your price + 5.5% + $0.80 service fee
Your price
$25.00
set by you, kept by you
You receive
$23.97
after 2.9% + $0.30 card processing
Rootly's commission on this sale: $0.00
How Rootly compares
Same job — getting your food to local buyers. Very different bills.
| Platform | Monthly cost | Setup fee | Cut of your sales | Contract |
|---|---|---|---|---|
| Rootly | from $7/mo (annual) · $9.99 monthly | $0 | 0% — buyers pay a 5.5% + $0.80 service fee at checkout | None — cancel anytime |
| Barn2Door | from $119/mo | from $399 | 0% — card & ACH processing fees passed through | Monthly or annual plans; monthly cancelable anytime |
| Local Line | from $99/mo | $0 | 0% | None — cancel anytime |
| Harvie | $0 — pay per sale | $1,000 one-time | 7% of every sale, plus an optional 15% fee on Harvie-sourced customers | $10,000/mo minimum sales volume after the first 3 months |
| Market Wagon | $0 | $0 | Commission on every sale — rate not published | Not published |
Honest tradeoffs: Market Wagon brings its own buyer network and handles delivery — if you'd rather plug into an existing audience and share each sale, it's a fair choice. Local Line and Barn2Door go deeper on wholesale and CSA tooling for larger farms. Rootly is built for local sellers who want low fixed costs and direct pickup relationships with nearby customers.
Competitor pricing as of June 2026, from each company's public pricing pages (entry-level plans shown). Plans and fees change — confirm current rates on their sites. Card processing (typically 2.9% + $0.30) applies on every platform, including Rootly.
Works with what you already do
Rootly isn't replacing your farmers market booth or your CSA. It's the tool that fills the gaps.
Sell to buyers who can’t make Saturday morning
Take orders during the week
Reach customers who don’t follow you on Facebook yet
Build a following that comes back every season
Common questions, plain answers
In most states, yes. Cottage food laws let you make and sell shelf-stable foods — baked goods, jams, honey, and more — from your home kitchen, with rules and revenue caps that vary by state. Michigan, for example, allows up to $50,000 a year in gross sales with simple labeling requirements. Check your own state’s cottage food law before listing, and review Rootly’s seller requirements — you’re responsible for following the laws that apply to what you sell.
Michigan cottage food guide (MDARD)Rootly seller requirements
Rootly is live and growing. Sellers in any state can sign up today — when buyers in your area start looking for local food, they'll find you first.
Ready to start selling?
Trade DMs and no-shows for real orders and real payments.