Sell Farm-Fresh Eggs to Neighbors Who Are Already Looking
If you keep laying hens, you know the routine: a fridge that fills faster than your family can eat, a cooler at the end of the driveway, and a trickle of "any eggs this week?" messages you answer one at a time. Selling the surplus should not be a second job.
Rootly started with exactly this problem — our founder is a Michigan homesteader whose hens out-laid his household. On Rootly, your flock gets a real storefront: list your eggs once, update how many dozens you have as they sell, and let nearby buyers find you on the map, order, and pay online before they show up.
Built for how egg sellers actually sell
Inventory that matches the nesting box
Update how many dozens you have in seconds. When you are sold out, your listing says so — no more promising eggs you do not have.
Waitlist and back-in-stock alerts
Hens do not lay on demand. When you sell out, buyers can join a waitlist and get notified the moment you restock — so the surplus never sits.
A pin on the local map
Buyers browsing Rootly see your farm stand on a map of their own neighborhood — no algorithm to feed, no posts to boost.
Paid before pickup
Every order comes with payment attached, processed through Stripe. No cash box, no "I will pay you next time."
Simple pricing, no commission
Your sale price is yours to keep — buyers pay a small service fee at checkout.
Basic Seller
Everything you need to start selling locally and build a loyal customer base.
Billed as $83.99/yr
What's included
- Unlimited Product Listings
- Update or adjust inventory levels live
- Upload photos and manual product descriptions
- Custom sales quantities and sizes
- Seasonal product tags
- In Season, Limited, Last Harvest
- Secure Online Payments
- Order Management Dashboard
- Print today's orders
- Printable product labels
- Pickup time scheduling and management
- Multi-pickup locations
- Vacation mode — pause your store anytime
- Public Storefront
- Local Map Pin
- Direct customer messaging
- Basic sales reporting
- Gain followers to your store
- Post Recipes, Updates and information
- Respond to customer reviews
- Issue refunds to buyers
- Order dispute resolution
- Waitlist / back-in-stock alerts
- Create and sell ticketed events
Verified Seller
For serious sellers who want maximum trust, visibility, and advanced tools.
Billed as $209.99/yr
What's included
- Everything in Basic, plus:
- "Verified Seller" trust badge
- Gold map pin — stand out on the map
- Priority search ranking
- AI-powered product descriptions
- Generate listings from a photo — one at a time or in batch
- Apply for Meat product sales verification
- Apply for Dairy product sales verification
- Production planner — demand forecasting
- Advanced sales Analytics
- Items that sell the most
- Items that sell the fastest
- Items with the highest profit margin
- Email blasts to your followers
- Seller referral program — earn commission
Start with 1 month free. Card required — cancel anytime before your trial ends. After your free month, your subscription automatically renews at the selected plan price.
What you keep per sale
Card processing (2.9% + $0.30) is Stripe's standard rate — the same as any payment processor. It is not a Rootly fee.
Try it with your own price
$25.00Buyer pays
$27.18
your price + 5.5% + $0.80 service fee
Your price
$25.00
set by you, kept by you
You receive
$23.97
after 2.9% + $0.30 card processing
Rootly's commission on this sale: $0.00
Common questions from egg sellers
In most states, yes. Cottage food laws let you make and sell shelf-stable foods — baked goods, jams, honey, and more — from your home kitchen, with rules and revenue caps that vary by state. Michigan, for example, allows up to $50,000 a year in gross sales with simple labeling requirements. Check your own state’s cottage food law before listing, and review Rootly’s seller requirements — you’re responsible for following the laws that apply to what you sell.
Michigan cottage food guide (MDARD)Rootly seller requirements
More questions? See the full FAQ on the pricing page
Your hens are already doing their part. Give the surplus somewhere to go.
List your first products in minutes — first month free, cancel anytime.
Start selling on Rootly