Sell Your Baked Goods Without the Booth Fees or the DMs
You can bake. What eats the weekend is everything around the baking: booth fees and 6 a.m. setup at the market, custom orders scattered across DMs and texts, and the no-show who never picks up the cake you made for them.
Rootly turns your kitchen into a storefront. List what you bake, set pickup windows that fit your bake schedule, and take orders that are paid the moment they are placed — so every loaf you pull from the oven already has a name on it.
Built for how bakers actually sell
Pickup windows on your schedule
Set the pickup times that fit your bake days. Buyers choose a slot when they order, so you know exactly who is coming and when.
Paid orders, not promises
Every order is paid online when it is placed. A no-show costs you a little fridge space, not the sale.
Custom sizes and quantities
Whole pies or by the slice, loaves or half-loaves — list your products in the sizes you actually sell, at your prices.
Followers who reorder
Buyers can follow your bakery and see your posts — announce a bake day once instead of messaging everyone who has ever ordered.
Simple pricing, no commission
Your sale price is yours to keep — buyers pay a small service fee at checkout.
Basic Seller
Everything you need to start selling locally and build a loyal customer base.
Billed as $83.99/yr
What's included
- Unlimited Product Listings
- Update or adjust inventory levels live
- Upload photos and manual product descriptions
- Custom sales quantities and sizes
- Seasonal product tags
- In Season, Limited, Last Harvest
- Secure Online Payments
- Order Management Dashboard
- Print today's orders
- Printable product labels
- Pickup time scheduling and management
- Multi-pickup locations
- Vacation mode — pause your store anytime
- Public Storefront
- Local Map Pin
- Direct customer messaging
- Basic sales reporting
- Gain followers to your store
- Post Recipes, Updates and information
- Respond to customer reviews
- Issue refunds to buyers
- Order dispute resolution
- Waitlist / back-in-stock alerts
Verified Seller
For serious sellers who want maximum trust, visibility, and advanced tools.
Billed as $209.99/yr
What's included
- Everything in Basic, plus:
- Create & sell ticketed events
- Multiple price tiers, QR check-in, attendee lists
- Sell Meat products (with verification)
- Sell Dairy products (with verification)
- AI listing creation — snap a photo, get a full listing
- AI fills in the name, category, price, and description from one photo
- AI bulk import — add your whole catalog at once
- Paste your existing listings or add photos; AI drafts up to 25 ready-to-edit
- "Verified Seller" trust badge
- Gold map pin — stand out on the map
- Priority search ranking
- Production planner — demand forecasting
- Advanced sales Analytics
- Items that sell the most
- Items that sell the fastest
- Items with the highest profit margin
- Email blasts to your followers
- Seller referral program — earn commission
Start with 1 month free. Card required — cancel anytime before your trial ends. After your free month, your subscription automatically renews at the selected plan price.
What you keep per sale
Card processing (2.9% + $0.30) is Stripe's standard rate — the same as any payment processor. It is not a Rootly fee.
Try it with your own price
$25.00Buyer pays
$27.18
your price + 5.5% + $0.80 service fee
Your price
$25.00
set by you, kept by you
You receive
$23.97
after 2.9% + $0.30 card processing
Rootly's commission on this sale: $0.00
Common questions from bakers
In most states, yes. Cottage food laws let you make and sell shelf-stable foods — baked goods, jams, honey, and more — from your home kitchen, with rules and revenue caps that vary by state. Michigan, for example, allows up to $50,000 a year in gross sales with simple labeling requirements. Check your own state’s cottage food law before listing, and review Rootly’s seller requirements — you’re responsible for following the laws that apply to what you sell.
Michigan cottage food guide (MDARD)Rootly seller requirements
More questions? See the full FAQ on the pricing page
Spend your weekend baking, not running a checkout.
List your first products in minutes — first month free, cancel anytime.
Start selling on Rootly