One Storefront for Everything Your Homestead Produces
A homestead does not make one thing — it makes eggs this week, zucchini next month, and jam in September. Selling that mix usually means a patchwork of Facebook groups, a folding table, and mental math about who owes you for what.
Rootly was built by a Michigan homesteader for exactly this. Put everything you produce in one storefront — unlimited listings, across categories — and let neighbors find it all in one place, order, and pay online. When the season shifts, your store shifts with it.
Built for how homesteaders actually sell
Unlimited listings, every category
Eggs, produce, baked goods, preserves — one store carries everything you make, and you add or retire listings as the seasons turn.
Inventory that follows the seasons
Tag what is in season, update counts when the garden surges, and mark things "Last Harvest" when they wind down.
Vacation mode for the realities of farm life
Kidding season, hay week, a family trip — pause your store any time and come back without rebuilding anything.
One follower list, not five group chats
Buyers follow your homestead, see your posts and updates, and come back season after season.
Simple pricing, no commission
Your sale price is yours to keep — buyers pay a small service fee at checkout.
Basic Seller
Everything you need to start selling locally and build a loyal customer base.
Billed as $83.99/yr
What's included
- Unlimited Product Listings
- Update or adjust inventory levels live
- Upload photos and manual product descriptions
- Custom sales quantities and sizes
- Seasonal product tags
- In Season, Limited, Last Harvest
- Secure Online Payments
- Order Management Dashboard
- Print today's orders
- Printable product labels
- Pickup time scheduling and management
- Multi-pickup locations
- Vacation mode — pause your store anytime
- Public Storefront
- Local Map Pin
- Direct customer messaging
- Basic sales reporting
- Gain followers to your store
- Post Recipes, Updates and information
- Respond to customer reviews
- Issue refunds to buyers
- Order dispute resolution
- Waitlist / back-in-stock alerts
- Create and sell ticketed events
Verified Seller
For serious sellers who want maximum trust, visibility, and advanced tools.
Billed as $209.99/yr
What's included
- Everything in Basic, plus:
- "Verified Seller" trust badge
- Gold map pin — stand out on the map
- Priority search ranking
- AI-powered product descriptions
- Generate listings from a photo — one at a time or in batch
- Apply for Meat product sales verification
- Apply for Dairy product sales verification
- Production planner — demand forecasting
- Advanced sales Analytics
- Items that sell the most
- Items that sell the fastest
- Items with the highest profit margin
- Email blasts to your followers
- Seller referral program — earn commission
Start with 1 month free. Card required — cancel anytime before your trial ends. After your free month, your subscription automatically renews at the selected plan price.
What you keep per sale
Card processing (2.9% + $0.30) is Stripe's standard rate — the same as any payment processor. It is not a Rootly fee.
Try it with your own price
$25.00Buyer pays
$27.18
your price + 5.5% + $0.80 service fee
Your price
$25.00
set by you, kept by you
You receive
$23.97
after 2.9% + $0.30 card processing
Rootly's commission on this sale: $0.00
Common questions from homesteaders
In most states, yes. Cottage food laws let you make and sell shelf-stable foods — baked goods, jams, honey, and more — from your home kitchen, with rules and revenue caps that vary by state. Michigan, for example, allows up to $50,000 a year in gross sales with simple labeling requirements. Check your own state’s cottage food law before listing, and review Rootly’s seller requirements — you’re responsible for following the laws that apply to what you sell.
Michigan cottage food guide (MDARD)Rootly seller requirements
More questions? See the full FAQ on the pricing page
You already produce more than you can use. Sell the rest the easy way.
List your first products in minutes — first month free, cancel anytime.
Start selling on Rootly