Looking for a Harvie alternative?
Harvie takes a full-service approach: no monthly software bill — instead a $1,000 one-time consultation and setup fee, a 7% cut of every sale (your first $10,000 in transactions is fee-free), and an optional 15% customer-acquisition fee on sales from customers Harvie sources for you. For farms that want a partner actively involved in the storefront, that model has real appeal.
The fine print matters, though: after your first three months, Harvie expects a minimum of $10,000 a month in sales volume. That is a serious commitment for a small operation. Rootly has no sales minimums — plans start at $7 a month with $0 setup and 0% commission, and buyers pay the service fee at checkout.
If your farm reliably moves five figures a month, Harvie’s math can work. If you are growing toward that — or never want to be obligated to it — the comparison below is for you.
Rootly vs Harvie at a glance
| Attribute | Rootly | Harvie |
|---|---|---|
| Monthly cost | from $7/mo (annual) · $9.99 monthly | $0 — pay per sale |
| Setup fee | $0 | $1,000 one-time |
| Cut of your sales | 0% — buyers pay a 5.5% + $0.80 service fee at checkout | 7% of every sale, plus an optional 15% fee on Harvie-sourced customers |
| Contract | None — cancel anytime | $10,000/mo minimum sales volume after the first 3 months |
Harvie pricing as of June 2026, from its public pricing pages (entry-level plan shown). Plans and fees change — confirm current rates on its site. Card processing (typically 2.9% + $0.30) applies on every platform, including Rootly.
What you keep on a sale — three examples
On Rootly, your customer pays a 5.5% + $0.80 service fee at checkout — it never comes out of your price. Card processing applies everywhere you accept cards.
| Your price | Buyer pays on Rootly | You keep on Rootly | You keep on Harvie |
|---|---|---|---|
| $15.00 | $16.63 | $14.26 | $13.21 |
| $50.00 | $53.55 | $48.25 | $44.75 |
| $150.00 | $159.05 | $145.35 | $134.85 |
Harvie’s column shows its published 7% transaction fee. In practice your first $10,000 in sales is fee-free, and an optional 15% customer-acquisition fee applies on top for Harvie-sourced customers — neither is reflected in the per-sale number.
All columns subtract standard card processing (2.9% + $0.30). Rootly's subscription (from $7/mo) and Harvie's fixed costs are not per-sale and are shown in the table above. Figures as of June 2026.
Where Harvie is genuinely strong
- No monthly software bill — you pay as you sell, which can pencil out at the volumes Harvie is built for.
- Help with demand — Harvie’s model includes bringing customers to your farm; that is what the optional 15% customer-acquisition fee is for.
- Hands-on setup — the $1,000 one-time fee covers consultation and setup, not just software access.
Who each platform is actually right for
Harvie is probably the better fit if…
- You reliably sell $10,000+ a month and can clear Harvie’s minimum volume requirement.
- You would rather share each sale than pay a monthly bill, and want a partner involved in running your storefront.
- You want customer acquisition handled for you and accept the 15% fee on those customers.
Rootly is probably the better fit if…
- Your volume is market-table or homestead scale — Rootly has no minimums and no obligation to grow on a schedule.
- You want 0% commission on your sales: on Rootly the buyer pays the service fee at checkout, not you.
- You want to start for $7 a month with $0 setup and keep full control of your own storefront.
Harvie is built for farms doing real volume that want a full-service partner and will pay a share of each sale for it. Rootly is built for local sellers who want to start small, keep their prices, and grow without a minimum hanging over them.
Common questions
What’s the buyer service fee?
Buyers pay a 5.5% + $0.80 service fee at checkout, added on top of your price. That fee — not a commission out of your side — is what funds the platform, which is why your subscription stays small and your sale price is yours to keep.
What if I already sell at a farmers market?
Keep doing it — Rootly works alongside the market, not instead of it. Take orders during the week, sell to people who can’t make Saturday morning, and turn one-time booth customers into followers who reorder all season.
How and when do I get paid?
Through Stripe, straight to your bank account. Buyers pay online when they order, and your earnings transfer to your connected bank account on Stripe’s standard payout schedule — typically within a couple of business days. No invoices, no chasing payments, no cash handling.
What does the free trial include?
Your first month is free and includes every feature of the plan you choose. A card is required to start, and you can cancel before the month ends and pay nothing. After the free month, the plan renews at the normal price.
Can I cancel anytime?
Yes. Cancel from your account settings whenever you like. Your plan stays active through the end of the billing period you’ve already paid for, and you won’t be charged again. No cancellation fees, no contracts.
Ready to try the Rootly side of the table?
Plans from $7/mo, $0 setup, 0% commission. Your first month is free — card required, cancel anytime.
Comparing other platforms? Rootly vs Barn2Door·Rootly vs Local Line·Rootly vs Market Wagon